There’s a lot of stuff on Amazon.com. 365 million stuff the last time we counted. From breakfast burrito makers to adult incontinence pants and from electronic bug detectors to pet snack launchers, there’s a lot of, well, stuff.

Make no mistake though: most of it is crap. Strip away all the novelty gadgets and kitsch props and you’re left with about one million items that anyone conceivably might want to buy. That’s still a hell of a lot of stuff though – too much for any one person to sift through.

Ain’t nobody got time for that.

Actually, that’s not quite true. The world might not have the time to trawl Amazon.com, but we do. As the founders of Amazon Uncovered, it’s our job to do the dirty work that others shirk from, crawling Amazon to unearth glittering diamonds hidden amongst all the silicon nipple covers and digital luggage scales.

We’ve no interest in curating categories crammed with naff items that will only appeal to the deranged or the super high. Every product on this site has been chosen because we think you might actually want to own it. Sure, there’s still space for the odd dumb product, but even the wackiest items promise to be fun for more than five minutes.

As we uncover more Amazon gems, we’ll add them to the site. In the meantime, if you encounter a kick-ass product we’ve overlooked, contact us.

OK, enough reading. It’s time to explore…


Discover a world of smart toys, awesome gifts and cool gadgets.

The best of Amazon, curated for you.